SHOPIFY SEO BLUEPRINT

Grow a profitable ecommerce

brand in 2024

 

The Complete Shopify SEO Blueprint delivers the easiest, most powerful way to grow your sales profitably, and to sustain those profits over time.

Start Watching The Shopify SEO Blueprint

Rated 4.97 out of 5

What you’re about to learn has delivered over $1 billion in sales for ecommerce brands across the globe.

Once upon a time, SEO was the wild west.

 

Perhaps you trusted an agency and got burned…badly. Or you navigated through murky waters of content strategies and link-building tactics on your own, trying to decipher search engine rankings. Your efforts were scattered, based on guesswork and the occasional internet advice nugget.

For years, this knowledge has been fragmented. Cobbling together a winning formula from disparate sources is daunting. It’s confusing, time-consuming, and overwhelming. There has been no single, reliable guide for ecommerce brands to demystify winning at search engine optimization (SEO) within Shopify, especially one that prioritizes mastering SEO tools and strategies for sales, revenue, and profits without expecting you to become an SEO wizard overnight. Until now. Introducing the ultimate course for ecommerce brands: The Complete Shopify SEO Blueprint. A decade of frontline SEO experience distilled into a concise, power-packed program. What will you achieve?

Included are insights, strategies, and step-by-step guides to transform your store into a sales powerhouse and a profitable business. It offers a comprehensive toolkit for quick-wins and long-term strategies, ensuring maximum impact with minimum fuss.

Designed to empower you with a fail-proof roadmap to skyrocket your Shopify store’s visibility, drive targeted traffic, and boost sales and profits.

You’ll learn the exact methods used to significantly increase ecommerce brand bottom lines worldwide. Importantly, it doesn’t require trawling through hours of videos, multiple coaching calls, or becoming an SEO expert.

If you’re ready to unlock your Shopify store’s full potential, to not just compete but dominate your niche, this is your blueprint to success.

Practical Training Delivered Fast

This digital course unveils all secrets across just 8 hours of video content. Why are we boasting about LESS content? Because we KNOW time is money for you. We want you to spend time implementing, not trying to become the world's next SEO expert.

Power-Packed Notion Dashboard

You'll get access to an exclusive Notion Dashboard, packed with tools, workflows, and resources to directly apply the strategies covered in the course.

A Triple-Threat Strategy For Unmatched Growth

You'll get three core modules in one with our focused trifecta: Onsite Optimization to engage and convert, Offsite SEO for brand authority and reach, and Technical SEO to outshine on Shopify.

“This. Is. Amazing. Standing ovation. Slow clap. Bravo.”

Noella Schink

SEO Specialist

YETI – USA

“WoS had a record huge December and the new Airport Boutique was the #1 Boutique for the month”

Nic Wong

Digital Marketing Manager

Watches of Switzerland

“This has really opened up the team’s eyes to what is possible”

Lisa Song

Digital & CRM Manager
Australian Open

“Hands down, without question, the best, most skilled, results oriented, smartest and most responsive digital agency partner I have EVER had the pleasure to work with.”

Dana Tan

Senior Analytics Manager

Under Armour

“You know your craft so well”

Jen Cork

Senior Analytics Manager

Museum Australia

“There isn’t an SEO course out there that will teach what you’ll learn here”

Simon Moro

Founder

The Audio Academy

“Thank you so much for this – this is unbelievably helpful!”

Dale Rolfe

Digital Producer

MoAD

“This course has had a huge impact on my business”

Stephanie Devine

Founder

The Very Good Bra

 

Stephanie Devine

Founder, The Very Good Bra

 

Simon Moro

Founder, The Audio Academy

UNLOCK YOUR ECOMMERCE POTENTIAL

 

Discover the secrets to exponentially increase your ecommerce brand's organic sales on Shopify.

 

Leverage ecommerce SEO strategies that have generated over $1 billion in revenue. The Complete Shopify SEO Blueprint arms you with a robust framework for a profitable and sustainable sales channel. Transform your Shopify store into a revenue-generating powerhouse today.

SEO Foundations & Keyword Strategy

Integrate the setup of essential keyword research tools, conduct comprehensive keyword research, analyse keyword ideas, current site rankings and the strategic use of pivot reports for deeper insights into the potential impact of ranking in search engine results pages for any target keyword.

Learning in-demand skills for digital marketing, including search engine optimization (SEO), is crucial for mastering these strategies.

SEO Foundations And Keyword Strategy Google Sheets Pivot Table - Foresight Marketing Academy
SEO Content Strategy Mindmap - Foresight Marketing Academy

Content Strategy, Creation, & Optimization

This module merges mapping content pillars, expanding ecommerce keyword research, ideating blog content, and setting up an SEO content plan with the optimization of core Shopify pages (home, product, collection pages) for a cohesive content strategy to get your brand visible in search results.

Advanced Meta Data & AI Optimization Techniques

Commence on page SEO for your ecommerce site, crafting content with target keywords and implementing effective meta titles, meta descriptions, and URLs, adding internal links, and leveraging AI for optimizing content and blog articles for better engagement and conversion.

SEO Content Scoring Tool To Improve Rankings - Foresight Marketing Academy
Technical SEO Audit To Improve Site Crawlability - Foresight Marketing Academy

Site Structure & Technical SEO Enhancements

Cover essential Shopify ecommerce seo tools, creating and optimizing sitemaps, addressing Google Search Console issues, fixing duplicate content, updating Collection pages, and performing checks and fixes for Shopify theme-related SEO issues in one comprehensive technical module.

Backlink Strategy & Domain Authority Building

Combine understanding the value of domain rating, strategies for backlink building, competitor backlink analysis, and finding backlink opportunities into a unified approach to strengthen your site's authority and increase organic reach.

Keyword Research With AHREFS - Foresight Marketing Academy
Link Building Email Outreach Templates - Foresight Marketing Academy

Engagement & Outreach for Offsite SEO

This module focuses on practical techniques for engaging bloggers, securing guest post opportunities, and direct backlink building methods, including outreach and follow-up strategies to enhance your store's offsite SEO.

Continuous Optimization & Performance Monitoring

Tackle re-optimization strategies to push up rankings and traffic, review google analytics reports, and conduct ongoing technical SEO audits and specific fixes to ensure your Shopify store remains at the forefront of search engine results.

Advanced SEO Performance Monitoring Template With Google Search Console and AHREFS - Foresight Marketing Academy
Notion Shopify SEO Plan Template For A Complete SEO Strategy - Foresight Marketing Academy

Less theory, more action

The Complete Shopify SEO Blueprint includes more far more than video. Every video contains an actionable checklist, and is paired with a range of Google Sheets and Notion templates that allow you to immediately put learnings into action for your brand.

Who is this blueprint for?

  • Ecommerce Entrepreneurs on Shopify who want to maximize organic traffic without relying solely on costly ads.
  • Shopify Plus Business Leaders seeking advanced SEO strategies to scale up their established presence.
  • New Shopify Migrants from platforms like WooCommerce or BigCommerce, needing tailored SEO guidance for Shopify's unique ecosystem.
  • Marketers Burned by SEO Agencies who demand real, transparent, and effective SEO strategies that deliver.
  • Course Veterans looking for Shopify-specific SEO insights, beyond generic ecommerce tactics.
  • Ad-Heavy Brands seeking sustainable growth channels to improve cash flow and break through growth plateaus.

You're a good fit for this course if:

  • You are an ecommerce business
  • Your website is built on Shopify
  • You or another person in your business has time available to watch the videos and implement the blueprint
  • You’re confident you’ll be able to apply consistent effort to this channel ongoing

You're not a good fit for this course if:

  • You are a lead gen only business
  • Your website is NOT built on Shopify
  • You don’t have the time or resource to watch videos and implement the blueprint
  • You’re not confident in being able to apply consistent effort to SEO ongoing

Ready to join The Complete Shopify
SEO Blueprint?

  • Onsite Content SEO blueprint ($1,970)
  • Technical SEO blueprint: ($689)
  • Link and authority building SEO blueprint ($1,239)
  • Templates, developer briefs, checklists and AI prompts ($870)
  • Bonus: SEO KPI tracking template ($199)
  • Bonus: SEO ongoing management module ($399)

TOTAL VALUE $5,366

TODAY $5,366 $2,970

START NOW

100% 14 Day Money Back Guarantee

My guarantee is simple. Within 30 days, if you feel that I didn’t deliver the goods to justify your investment, simply contact me and I’ll refund every cent to you.

This is truly no risk. In fact, it puts all of the risk on me, exposing you to our proven strategies and tactics, worksheets, handouts, scripts and templates and tools, while still giving you the opportunity to say “NO THANKS” at any time. You have nothing to lose and everything to gain.

The only thing you are risking is time because you have a 14 day money back guarantee.

Who’s behind this blueprint?

Hi – I'm Michelle. I unlock ecommerce growth through the power of SEO.

Ecommerce isn't just about selling; it's about creating a brand that thrives online. My approach goes beyond basic SEO—giving you cutting edge strategies and actions that drive real growth, blending over 20 years of marketing experience with the precision of targeted digital campaigns.

I don't just play the game; I've helped shape it, co-founding Australia's largest startup community and mentoring with Blackbird Ventures. My work with brands like Under Armour, KeepCup, and YETI showcases a track record of elevating ecommerce businesses across the globe.

Most importantly, I know this should not be about turning you into an SEO expert; it's about allowing you to leverage expertise and use it to fuel your brand's engine. I believe in giving you the entire playbook—the same strategies my agency uses, that some brands pay us up to $20,000 a month to implement, now distilled into this course. Because your goal is clear: sustainable sales growth. And I'm here to help you achieve exactly that.

The Shopify Search Engine Optimization Blueprint will continue to improve and expand.

Every customer gets lifetime access with their one-time payment. We will continue to expand with useful additional content, update to reduce the time you need to spend while maximising your results and more. You'll get all updates absolutely free of charge.

  • Improvements to templates
  • Additions to the Notion dashboard
  • Bonus materials and lessons
  • Briefs and lists of networks, links and more that you can leverage

“After years of underwhelming results from various SEO 'experts,' I found this Blueprint. It’s not just a course; it’s a complete turnaround for your SEO strategy. Worth every penny.”

Alex Johnson


"This BLUEPRINT is a TOTAL game-changer! Went from clueless to clued-in overnight. Sales are UP, stress is DOWN. The Foresight Academy has truly delivered."

Jackie Moreno


“Been in the game a long time, and it's rare to see something shake things up like this. The Shopify SEO Blueprint has redefined our approach. Profits are looking pretty sweet.”

Raj Patel


“Switched from WooCommerce and felt lost. The Blueprint was like a GPS through the SEO maze. Finally, we’re seeing traffic and sales numbers that make sense!”

Sophia Zhang


“Skeptical at first, but wow, the Foresight Academy proved me wrong. The Blueprint isn’t just hype; it’s the real deal for real results. Our traffic stats are through the roof!”

Derek Smith


“I’ve sat through my fair share of SEO courses, but nothing as laser-focused as this for Shopify. It’s refreshing to apply strategies that are tailor-made and immediately effective.”

Linda Greeves


“Needed to cut back on ad spend without losing momentum. This Blueprint not only cut costs but also BOOSTED our organic visibility. It’s WIN-WIN! 🚀”

Tomás Herrera


“I’m new to ecommerce and SEO felt daunting. Michelle’s course broke it down into manageable, actionable steps. Seeing real progress is just incredible! 😊”

Emily Carter


The triple threat, complete

Shopify SEO Blueprint.

 

10 years and 100+ hours worth of learning distilled into 8 action and value packed hours. You’ll get three complete blueprints in one: Onsite and content, Offsite and link building and Technical SEO. Bite sized modules with actionable checklists at every step that give you everything you need to start moving the needle on sales from organic search.

 

ONSITE OPTIMISATION

  1. Setting up recommended SEO tools
  2. Analysing current Shopify site ranking keywords
  3. Using pivot reports for keyword analysis
  4. Mapping content pillars and keywords
    Ideating blog content and expand keyword research
  5. Setting up an SEO content plan template
  6. Optimising core Shopify content (home, product, collection pages)
  7. Implementing meta titles, descriptions, and URLs in Shopify
  8. Leveraging AI for content creation and optimisation
  9. Optimising blog content for upper funnel engagement
  10. Re-optimising to push up rankings and traffic

OFFSITE SEO — LINKS & AUTHORITY BUILDING

  1. Understanding Domain Rating for Shopify Stores
  2. Backlink Value for Shopify Sites
  3. Strategies for Shopify Link Building
  4. Competitor Backlink Analysis for Shopify
  5. Finding Backlink Opportunities with Partners and Institutions
  6. Engaging Bloggers for Product Seeding
  7. Guest Posting Opportunities for Shopify Stores
  8. Securing Christmas Gift List Inclusions
  9. Outreach and Follow-Up Strategy
  10. Direct Backlink Building Techniques

OFFSITE SEO — LINKS & AUTHORITY BUILDING

  1. The exact Shopify apps to install and set up
  2. Creating a sitemap that gives you the ultimate control
  3. Specific Shopify fixes for each Google Search Console issue
  4. Exact steps to update Collection pages for better rankings
  5. Checks and fixes for critical SEO issues with Shopify themes
  6. Finding and fixing orphan pages
  7. Handling product stock and SEO
  8. Ongoing Technical audits
  9. Exactly how to fix each issue
INSTANT ACCESS

Results with big brands

 

UNDER ARMOUR

$1b in SEO traffic revenue secured
20% increase in organic traffic

UNDER ARMOUR
UNDER ARMOUR

One of Australia’s largest retailers of Rolex and other luxury watch brands.
600% increase in conversions

WATCHES OF SWITZERLAND
UNDER ARMOUR

Worlds largest CRM brand
37% YoY increase in organic traffic

SALESFORCE

And little ones

UNDER ARMOUR

Quadrupled organic traffic in 120 days

UNDER ARMOUR
UNDER ARMOUR

Doubled organic traffic in 90 days

PLASTIC-FREE BRA BRAND
UNDER ARMOUR

Doubled organic traffic in 30 days

SHIPPING CONTAINERS BRAND

The choice is pretty simple…

Use an agency and spend $2,000-$5,000 a month (up to $60k a year), with no guarantee of improving sales.

Get an entire blueprint with step by step actions that will gain you rankings and traffic within weeks not months. In fact, The Very Good Bra used this exact system to DOUBLE their organic traffic in less than 4 months.

START WATCHING NOW

The perfect time to mine for gold from search engines was 5 years ago. The second best time… is now.

Global eCommerce sales projected to grow from $5.8 trillion in 2023 to $8.1 trillion by 2026

51% of shoppers (and 57% of millennials) begin with online search (vs 17% with email)

53% of all web visits come from organic traffic (and only 15% from paid search)

49% of marketers believe that SEO (search engine optimisation) is their most profitable marketing channel BUT only 30% of small businesses actually have an SEO program in place.

So, what are you waiting for? Be one of the brands that do, and reap the rewards.

BUY NOW

FAQS

Grow your brand
with Foresight.