About Us

Hi, I'm Michelle

I unlock ecommerce growth through the power of SEO.

Ecommerce isn't just about selling; it's about creating a brand that thrives online. My approach goes beyond basic SEO—giving you cutting edge strategies and actions that drive real growth, blending over 20 years of marketing experience with the precision of targeted digital campaigns.

I don't just play the game; I've helped shape it, co-founding Australia's largest startup community and mentoring with Blackbird Ventures. My work with brands like Under Armour, KeepCup, and YETI showcases a track record of elevating ecommerce businesses across the globe.

Most importantly, I know this should not be about turning you into an SEO expert; it's about allowing you to leverage expertise and use it to fuel your brand's engine. I believe in giving you the entire playbook—the same strategies my agency uses, that some brands pay us up to $20,000 a month to implement, now distilled into this course. Because your goal is clear: sustainable sales growth. And I'm here to help you achieve exactly that.